Esports company NODWIN Gaming has established a partnership with MTV India to air Esports Mania, a weekly show centered around the esports scene of India, on TV. Each episode of this show has a duration of one hour and will be aired at 22:00 IST every Thursday.
A teaser published by NODWIN Gaming on its Facebook page suggests that the show will have several segments including World of Esports, Esports 360, Documentaries, and Match of the Week. You can check out the video below:
The first episode, which aired last Thursday, featured a rebroadcast of a CS:GO match between two Indian teams: Global Esports and Orgless5. The match, which was part of the “Match of the Week” segment, was commentated and analyzed in Hindi by Mannu ‘Krat’ Karki, an in-house commentator at NODWIN.
NODWIN Gaming is probably one of the most well-known esports companies in India and has played a crucial role in pushing the esports scene of the country forward. Since its establishment in 2012, the firm has been involved extensively in popularizing competitive gaming in India through its exclusive license partnerships with ESWC and ESL.
This isn’t the first time esports has been aired on TV in India either. In 2017, NODWIN also partnered with DSPORT to air the ESL India Premiership, which saw DSPORT telecasting 90 minutes of action on a daily basis from July to December that year. Meanwhile, in January 2018, U Sports also aired U Cypher, its tournament show, on MTV India.
It’s not hard to notice that esports is growing rapidly in India within the past couple of years. In 2019, the country enjoyed several events held by well-known organizers such as ESL and DreamHack. Major esports teams like Fnatic and Team Vitality are also starting to invest more in the market as well.