Over the past weekend, there were several reports going about that Facebook was bringing Lasso – its own video sharing app – to India to compete with TikTok for a share of the market. However, according to the latest update, a Facebook spokesperson has officially denied this, saying that the company has no such plan at the moment.
Lasso was originally launched in the US back in 2018 before making its way over to Mexico last year, and several articles were claiming that it would arrive in India by May this year. But with this new development, it seems Indians will have to wait longer before they can get their hands on the app.
Not that the news is likely to upset many people, though, as for the moment, Indians seem perfectly happy with TikTok. Last year, Mark Zuckerberg remarked that TikTok had surpassed Instagram in terms of scale. The Facebook CEO even went so far as to describe ByteDance’s video-sharing app as the “first consumer internet product built by one of the Chinese tech giants that is doing quite well around the world”.
Earlier, an article on The Verge claimed that Facebook has plans to compete with TikTok in countries where it’s popular, one of which being India.
Statistics provided by respected market intelligence firm Sensor Tower revealed that TikTok is now one of the most downloaded mobile apps across the globe, crossing the 1.5 billion downloads milestone back in November 2019. Just within last year, the app saw a whopping 614 million installs, representing a 6% increase compared to 2018.
That also put TikTok in the third spot in the list of the most downloaded non-gaming app of last year, trailing behind WhatsApp (707.4 million installs) and Messenger (636.2 million). Perhaps somewhat surprisingly, it even surpassed Facebook and Instagram, which got 587 million and 376.2 million downloads respectively