TikTok, in combination with its Chinese counterpart Douyin, is the second-most downloaded app of 2019 across the globe. However, ByteDance’s video-sharing platform is now facing challenges coming both from new rivals and renowned players that are beginning to venture into short-form content.

According to a report from market analyst firm Sensor Tower, TikTok and Douyin together received a total of 740 million downloads over the course of 2019, which is more than Facebook and Messenger and behind only WhatsApp.

Tik Tok Update
TikTok is the second most downloaded app of 2019, behind only WhatsApp

Likee, another short-video platform made by Singaporean company Bigo, also made the top 10 for the first time with more than 330 million installations, half of which comes from India. Do note, though, that this report from Sensor Tower only took into account global downloads for Google Play, iPhone, iPad and skipped over Google pre-installed apps and Apple apps. Downloads from third-party stores – mostly by Chinese as Google Play is banned in the country – are excluded as well.

Still, TikTok is sure to be facing some tough competition in the upcoming year as major social media platforms such as Facebook and Instagram are now aware of the potential of the market and are already making moves to capitalize on it. For instance, just two months ago, Instagram launched Reels in Brazil, which is a video-music remix feature similar to TikTok.

Instagram Reels
Instagram is also starting to venture into the short video market with Reels

Another challenge for TikTok is how it’s going to monetize its user base. Currently, despite its rapidly growing global presence, most of the app’s revenue still comes from China.  TikTok is reportedly looking to attract advertisers by adding a new feed that’d include original videos made by professional publishers or curated content from users.

Tiktok Us
TikTok is disapproved by US lawmakers due to concerns over security and user privacy

In addition to that, US lawmakers have been showing resistance towards TikTok due to concerns over security and user privacy. To respond, ByteDance has made attempts to separate its product from politics. Measures taken so far include adjusting the community guidelines to filter “misleading” content and banning political ads.