Having just hit theaters last Friday, Disney’s Frozen 2 is already a massive success. The movie reportedly made $350 million after its first weekend, putting it in the list of animated movies with the biggest opening in history. But of course, no popular movie is complete without a mobile game tie-in, which is where developer Jam City’s Disney Frozen Adventures comes in.
Released just before the movie, Disney Frozen Adventures is a match-three puzzler whose narrative is set in Arendelle, the mythical kingdom where the events of Frozen take place. Players can join familiar characters such as Elsa, Anna, and Olaf to overcome puzzles, explore this magical world, and decorate the castle.
JamCity’s CEO Chris DeWolfe describes the game as “authentic to the movie”, as it follows the same design, story, music, etc. According to him, the team wants to make this an extension of the film, but with the player in control.
The new game also aims to expand the traditional match-3 experience with a decoration system. Every time you get through a level, the perspective will shift, putting you inside the various rooms of a palace where you can freely explore and decorate to your heart’s content.
With the goal of being as immersive as possible, Disney Frozen Adventures has been designed to put players at “eye level” within its environment instead of looking at things from the usual top-down point of view. This 3D nature allows you to look around the rooms to have a better view of your surroundings and pick your favorite pieces of decoration.
Aside from that, the game is also deep dive into the world of Frozen. It features adventures and quests, many locations and characters, as well as a story that’s authentic to Frozen.
DeWolfe also mentioned that Disney is helping to promote the game, and Jam City itself is doing a sizable marketing campaign in countries such as Japan, where the Frozen franchise is very popular.
Disney Frozen Adventures is available right now on both Google Play and the App Store as a free-to-play game with IAPs.
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