The micro-transaction driver business model WinZo is expecting to become a giant real gaming platform in India. Just over two years, WinZo has over 10 million registered users and aims to invest in millions to gain a boost in the Indian market. A user can pay as little as Re 1 per game and stands a chance to win real money if they win the game. WinZo is hugely depending on a large number of Indians using smartphones and spending time playing skill-games.
The regulatory environment now makes a clear distinction between games of skill and games of chance. In India, you are not allowed to bet or wager anything on a game of chance. But, players may either wager or pay to compete in games of skill. A recent Nagaland legislation has even given a list of games that players may wager on, such as virtual chess, carrom, racing games and even those like virtual cricket.
WinZO Games co-founder, Saumya Singh Rathore, said, "The platform currently has over 10 million registered users currently, who spend around 45 minutes per day on average on the platform, which offers over 40 games including virtual Carrom, Cricket, 8 Ball Pool, Sniper 3D, Bubble Shooter, Fruit Samurai, Knife Up, Fantasy League-based games."
"All games on the platform are monetized in three ways. While users have the option of playing them for free, they may also pay as little as Rs 1 each. The users also stand to take home the pool if they win. The platform takes a 10 percent commission and we have a revenue-sharing system with the game developer. The rest goes to the winners," said Saumya, adding that there are tournaments and multiplayer game modes as well on the platform.
"The business model is quite successful for the Indian market since most game developers and platforms have struggled to monetize through conventional methods like in-app purchases. India is a different market and in-app purchases here are a fraction of the global average. Ads are also not an option because these games need a complete absence of distractions," Saumya said.