According to a report of Edison Trend, Fortnite is still taking the lead in terms of sales now, far exceed all other battle royale games. However, after the game has reached its peak in December 2018, its sales are constantly dropping and have been declined by 52% since. Fortnite had their best month in December 2018 and have seen a sharp decline in sale in the next few months. Meanwhile, PUBG has never reached Fortnite height, but its sales have remained stable over the year.

Fortnite Sales 19 Chart 1
Consumer spending trends in battle games over the last 2 years

We can also see the sales of Call of Duty: Black Ops 4 and Apex Legends in the chart. Call of Duty almost reached Fortnite level after its launch in October 2018. As of July 2019, the spending on Call of Duty: Black Ops 4 and Apex Legends is twice as much as PUBG.

The research also points out what players spend on the most in each game.

Fortnite Sales 19 Chart 2
Fortnite players spend on V-Bucks the most

Fortnite Sales 19 Chart 3
Apex Legends players spend on Apex Coins the most

As for the 2 free battle royale games Fortnite and Apex Legends, players spend the most on in-game currency such as V-Bucks and Apex Coins. However, the case is completely different when it comes to paid games.

Fortnite Sales 19 Chart 4
Most PUBG revenue is from players purchasing the game

Fortnite Sales 19 Chart 5
Call of Duty: Black Ops players also buy a lot of in-game content after purchasing the game

Both PUGB and Call of Duty: Black Ops revenue comes mostly from purchasing the games. However, unlike PUBG, Call of Duty: Black Ops has a large portion of players spending on in-game contents such as CoD points, add-on content, and Black Ops Pass.

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PUBG will have seasonal updates from now on

While PUBG is obviously more popular than Call of Duty: Black Ops and Apex Legends at the moment, it is actually making less money because there is too little in-game concent to purchase. That is the reason why PUBG developer decided to add more in-game purchases such as Seasonal content and holiday events and skins into the game to make it more fun and appealing to play.