Codashop, a world leader in gaming industry payments, enables digital content providers to accept payments for mobile and online games. It has now partnered with India's leading digital wallet leader Paytm and now Indian gamers can purchase games easily. This strategic partnership with the largest payment gateway in India will also help users to make in-game purchases with ease. Through this collaboration aims to capture the digital gaming and entertainment market in India.

Coda

Coda Payments helps digital content providers monetize their products and services in more than twenty emerging markets. Commenting on the association, Philippe Limes, CEO, Coda payments said, "India’s mobile gaming market is forecasted to grow from $1.1 billion in 2018 to $2.4 billion in 2020, at a compound annual growth rate (CAGR) of over 49%. Our partnership with Paytm is a stepping stone in expanding our presence in India and strategically working with leading local partners in emerging markets." Codashop has tie-ups with some of the world's largest game publishers which include PUBG Mobile, Free Fire, Hago and many more. This partnership will also enable merchants to engage with consumers in an easy way.

Paytm

"Indian gaming youth prefers mobile devices owing to the flexibility they offer, in terms of the potential ''anytime, anywhere'' usage. Codashop’s rich portfolio of games and entertainment content will complement Paytm with deeper consumer engagement. Our expertise in the global markets will also help us in accelerating our plans in the Indian digital gaming industry," he further added.

Talking about the association, Puneet Jain, Sr. Vice President, Paytm said, "At Paytm, we have built India’s largest and most robust payment gateway stack. Our constant endeavor is to extend these PG solutions to different businesses and help them build a seamless payment experience on their platforms. In this regard, we are excited to partner with Codashop which is a leader in the gaming space. Gaming has been a high growth category for us and we believe this partnership will further enhance the experience of Indian gaming users."