These days the news has been talking non-stop about the recent reveal game streaming service - Google Stadia. As of right now, we don't have enough information to decide on whether it will work or not. Even though I have confidence for Stadia because Google is one of the giants with the engineering genius and infrastructure might need for a game streaming platform to succeed. Also based on the result of the Project Stream last year, we could say that what Stadia trying to do is feasible. With Project Stream, Google was able to lower the internet speed requirement to 25 Mbps the average broadband speed in theory of a UK home. However, we still don't know if it will work in the real world, with real household and real internet usage or not.

Will Stadia make it?

Then the second question: Will Stadia make it? And still, we lack the information to answer this question. Google hasn't revealed anything about the business model or the price yet. ( Will it be like Netflix or iTunes? Will us have to pay for any hardware besides the controller? ) And we don't know which games will be available on the system yet. The video of Doom Eternal was only just to show that they have support from major publishers, and there is that title from Q Games also. So still not much information, but I think we will have more in the summer, around the E3's time of this year.

Usually, the reaction of players to game streaming is skeptical. Moving from local hardware to an off-site data center, it just feels unreal somehow. There is the issue of input lag which makes the whole gaming experience must worst and render competitive multiplayer useless.  But the reaction from players is also an emotional one. Because we have always imagined video games as something magical, a connection between human and machine. With game streaming, we might take-always that connection.

What's new on Stadia?

So far, we have been asking ourselves the question of could game streaming lives up to the experience that we love, but what will the new things that game streaming has to offer? From the message of Google, we know that Stadia will be different for sure. First, we never have to download a system update or patch again. Second, all of our game titles will be just seconds within reach because load time is eliminated by extra-loading speed. Third, increase battery life and less power consumed on our part. Then there is also the póibility to improve the balance between gaming and real life ( for example games streaming service could limit the time you could access their service each day). So overall speaking, it gonna be a huge win for us game players.

And compare to other game streaming platform - xCloud from Microsoft and Vortex from Steam - Stadia will be quite different as well. It will be cloud-native so to local counterpart and no box under the TV as well.

And when talking about storage - it is essentially limitless and lightning-fast. With the could - the power is unrestrained because Google can add it up according to the demand. Furthermore, developers could harvest that power by using several instances at a time. So to summarize it, game developers don't have to think about those limitations of a personal system anymore. With the data center and high-speed data exchange, the multiplayer experience will be very different.

Google vs Microsoft

So after some generations competing platforms - Online Game Streaming is an obvious result both in term of change in term of design philosophy and specification. While Microsoft wants to put the gaming experience that we love everywhere with xCloud. Google is looking to transform the gaming landscape with native-cloud.

Sure, Google's vision sounds much more interesting than Microsoft's. Yes, for all of its possibilities and audacity. But the reality is much more complicated than just that. Google is placing its bet on technology, with the hope that if the technology goes, then content will follow suit. Sometimes that is not the case though. Just look at the example of VR Oculus headset, the technology is more or less ready but the problem was always the lack of content which is really necessary for the take-off of a platform.

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Stadia's controller

So to make cloud-native gaming becomes a reality, Google needs to focus much more on making more games for Stadia. They have their own studio now, but the studio seems to be too fresh - like Jade Raymond head of the studio just started working there. They still haven't made any move for exclusive signings or major acquisitions either. So I am guessing that mass-market, platform-defining exclusives are still years away for this platform.

Take all of that into comparison with Microsoft entry to the console market back in 2001, they have acquired Bungie, finished Halo, have done much more for their entry to the market than what currently Google is doing.

Phil Harrison

It is quite controversial that the man who leads the Stadia project is Phil Harrison. He is a veteran in the industry with many achievements under his belt, but his last big project was the one which leads Xbox to the rocks in 2013. Now talking about Stadia, he is as persuasive and confident than ever. Just see during the GDC how he has talked about networking prowess of Google and the connection between YouTube and Stadia, he sounds just like a Google executive.

For YouTube or for Games

And the fact has shown us that, through many statements and on state videos at GDC, Google isn't working on Stadia because of their passion for video games. It all about content and YouTube for them. For them, the target is to get as much gaming audience as possible. They want you to come to Stadia through YouTube with a click of a button. But remember, this also opens a straight line between the gaming platform and those toxic communities on YouTube. Game developers are not that excited about this new service too because their game could be break by the miss-present and miss judge of those communities on YouTube.

Stadia Is A Nice Idea But Is Google Ready To Join
Stadia will be for all platforms that are strong enough to run Google Chrome

Finally, Google is working on creating a very flexible and powerful gaming platform which has the potential of changing the land space of the video games industry. But then they may have to wait for the world to catch up with that vision. And apparently, Google needs to learn more about the game industry before attempting changing it.