There is a tendency to think that men often drink alcohol and watch pornographic content to cope with their stress, or simply enjoy free time. Meanwhile, women seem to prefer eating chocolates. However, a recent study reveals a contradiction amid the COVID-19 pandemic.

Covid 19 Chocolate
To confront COVID-19 stress, women and men change their gender behaviors.

Researchers at Yeshiva University and the Ben-Gurion University of the Negev conducted the study that points out that men now love choosing chocolates, instead of porn and alcohol. And women turn to prefer drinking alcohol and watching porn.

Accordingly, 115 British people took part in the survey relating to their habits during and after the COVID-19 pandemic. They include 69 women and 46 men. Dr. Friedman stated that almost all of the studies point out women choose sweets while men choose pornographic content and alcohol when they are in a stressful time. However, the COVID-19 pandemic has made lots of changes, including gender behaviors.

Eat Chocolate
Instead of chocolates, women now prefer drinking alcohol and watching porn.

The pandemic has spread for a long time, leading to increased stress. Therefore, both women and men tend to change their emotions fewer. In a bid to check facial responses, Dr. Friedman also used special sensors for another experiment.

Chocolate
Meanwhile, enjoy chocolate is a solution for men.

He said as below,

“Previous research stressed the biological differences between men and women, but the stress from the pandemic has caused both sexes to be flooded with emotions that neutralize gender consumer behavior and lower emotional regulation.”

He also explained that the previous assumption saying that women turn to chocolates in stress and men turn to alcohol and porn may be given by marketers who need to discover the differences between two genders as a way to focus on their marketing.

He added that marketers will have to think twice about their previous assumption until the world order is restored as before. It turns out that women sometimes turn to porn and alcohol while men turn to a healthier product - chocolates.