Because of the current raging pandemic, former Big Brother and model Romina Malaspina was unable to return to the United States for her modeling work and remained in Argentina, where she received Channel 26's proposal to be part of a cycle of news and current affairs.

Romina Malaspina Sexy Argentinian Model TV Host

Romina Malaspina Sexy Argentinian Model TV Host

Along with other female figures on the channel such as Sol Pérez and Celeste Muriega, the reality TV girl surprised the audience by giving the news, from 22 to 24, without a bra. And what was she talking about? No one remembers...

The model appeared in the studio with a very sexy look composed of a metallic knit top, that with the lights ended up exposing two shades of her breasts. At the beginning of the broadcast, the young woman said: "I came with a lot of glitters," and then shared the image on her Instagram account.

Romina Malaspina Sexy Argentinian Model TV Host

Romina Malaspina Sexy Argentinian Model TV Host

Some very detailed followers discovered by zooming in, that Malaspina used liners under her exclusive top so that she would not have to regret any live 'accident'.

Romina Malaspina was born in Mar del Plata, Argentina, and rose to fame by participating in the 2015 Big Brother Argentina edition. That season, catapulted her media career and opened doors for other television programs, such as reality TV.

Romina Malaspina Sexy Argentinian Model TV Host

Romina Malaspina Sexy Argentinian Model TV Host

With all these participations, the model raised her profile on social networks by magnitudes. On Instagram, a million people follow her. From that platform, every day she shows the outfit she wears on Channel 26, performs actions with brands, and shares some personal experiences.

What is the reason for this link between having sexy models like Romina Malaspina and news? One of the unquestioned axioms of advertising says that "sex sells", and that is why we see naked or semi-naked women everywhere, in ads for cars, alcohol, and even feminine products.

Romina Malaspina Sexy Argentinian Model TV Host

Romina Malaspina Sexy Argentinian Model TV Host

But sex is generally used to sell something that would not otherwise be sold. Since we can now check the weather on the Internet, this section of the news is irrelevant. In addition, they all look alike: without adding “something interesting”, the general forecast has no competitive advantage over other channels.

Applying this discovery to the news tells us about the poverty of ideas that journalism has in our time. There is no confidence that what is said will be of interest to the public. The public is informed in other ways, either they don't believe the media, or they see exactly the same thing in all the media.

Romina Malaspina Sexy Argentinian Model TV Host

Romina Malaspina Sexy Argentinian Model TV Host

So the only way to talk about a newscast today is for a naked woman like Romina Malaspina to appear, even though such a 'novel' concept is becoming more and more ubiquitous. Let's add, furthermore, that the idea that sex sells seems to be very misguided. John Wirtz, professor of advertising at the University of Illinois, published an article concluding rather the opposite: For the recipient, it is more difficult to remember the brands that advertise in this way.

Romina Malaspina Sexy Argentinian Model TV Host

Romina Malaspina Sexy Argentinian Model TV Host

This occurs because the brain deals first with the most relevant stimulus, that is, the nudity, and does not pay equal attention to the brand. Applying this to the news, this means that the news would still remain irrelevant and stay in the background. The medium is not the message, because the medium ate the message.

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