URI: The Surgical Strike is India's first film to partner with PUBG Mobile. The film, produced by Ronnie Screwvala Productions Movies (RSVP), used one of the largest and most famous cities to appear in one of the map in PUBG, called Pochinki. Publicis Entertainment held an event on January 6 this year, with the aim of bringing up ideas and developments for this program. The event attracted a lot of PUBG fans to attend.

Vicky Kaushal is the main character in URI: The Surgical Strike

RSVP's marketing manager, Pashan Jal said PUBG and the film have similarities that make them very suitable to be the best match, such as survival skills, team spirit, remote communication, accuracy, and combat strategies. In addition, the players are taken to Pochinki to fight, just as the soldiers of the task force are brought here for a surgical strike. While PUBG is currently one of the most popular and played game in the world, URI: The Surgical Strike is one of the big Indian movies released in early 2019. This would be a great combination, according to Pashan Jal. The producer was very proud that this is the first Indian film to collaborate with a famous game worldwide.

CEO of Publicis Entertainment, Pranay Anthwal, said that when the movie's summary was brought to the company, they knew they had to build an interaction for PUBG's fans. The biggest challenge they face is the connection of the action in URI: The Surgical Strike and the gameplay in PUBG. Many people around the world have played this game and in order for them to feel the synchronization between the movie and the game, the filmmakers have to understand the game's activities. Because of that, they thought of letting the main actor - Vicky Kaushal play PUBG and from there to gain experience in order to put in the movie.

The film received a lot of welcome from fans of PUBG

The summary shows very clearly about connecting missions and letting PUBG players experience the journey of paratroopers, according to the vice president and head of Operation, Saurabh Mankhand. After a period of research, they found that PUBG was the most suitable platform to deploy this film. It achieves various requirements including teamwork, survival strategy, fighting style, being airdropped into danger.

PUBG is a fit platform for making a surgical strike become greater in the movie. A competition was held to select players, and they will be able to play directly with other top players who also will be in the live match with Vicky Kaushal. This gives Vicky an opportunity to better understand the game's actions and simulate it in the most realistic way in the movie.