For the past few months, Twitch has made a practice of advertising a streamer's event on another streamer's ad rolls. The first one started last month with the Ninja's New Year's Eve event. And the latest one was the advertisement for streamer Imane “Pokimane’s” Anys's Pro Bowl event across their site recently. Streamers are not happy about it, and therefore, Twitch decides to let that habit backward into the past.

On 28 January, Twitch responded to this issue with a Tweet on, revealing that they will not run advertisements promoting onsite events or other streamers across the platform anymore.

Since both Pokimane's and Ninja's cases, streamers are not into that notion of being made to promote other streamers, who are successful already that might steal their show. In less than a month following the controversy of the Ninja's New Year Eve event, Twitch continued to surprise streamers and viewers with the echo of this widespread reviled dance and song.

In a groundswell of vocal opposition, Sam Thorne (@TheStrippin) has severely voiced out his opinion on his latest Tweet last week.

Responding to the consequent criticism, Pokimane argued that promotion from giant companies like the National Football League, Twitch, and Red Bull are meant to be beneficial for every streamer. And everyone should feel pleasure for that, “It means that the whole industry for streamer is doing well," said Pokimane in her stream from Pro Bowl.

First and foremost, Twitch is rife with disparities among streamers on different levels of popularity. In addition, this company has increased the level of competition for tiers that drive small streamers to run themselves into the ground to boost the chance of being on the same playing field with other big sisters and brother - and implicitly leads streamers to be cautious of others. To its credit, Twitch has somewhat relieved burdens on non-partnered streamers by providing them with more features and options. However, it is still difficult to conceive a scene that the trickle-down model supported by Ninja, Pokimane, and Twitch benefiting everyone, instead of only those who head the bill.

“We always want you to hold us accountable, and we are glad you’re here,” said Twitch in a statement. “We removed the most recent ad and will avoid running advertisements in the future for on-site events and/or creators that potentially drive your viewers to other Twitch channels.”

It seems like Twitch has taken prompt action as a result of these complaints, much to the relief of their user-base.