TikTok - a short video sharing app from China - is becoming more and more popular recently not only in India but all over the world. The application is so famous and addictive that some Indian elites have considered it the same way they had viewed PUBG before the ban.
However, with the Freedom of Speech, TikTok is still here in the Indian market, and not only strong but also growing rapidly. And finally, this trendy app has crossed its 1.5 billion download milestones across the world. This is possible only with the huge support from the Indians, and if this trend continues, Mark Zuckerberg should be careful!
TikTok hit 1.5 billion downloads
SensorTower - the famous statistic company that has delivered a lot of records on mobile apps such as the recent Call of Duty Mobile has given us the total download number of TikTok. To be more specific, from its launch in 2016, the app has scored over 1.5 billion downloads now within 3 years.
That's predictable for an app that has caused a trending wave over the Internet these recent years. However, this is the interesting part: around 31 percent of those downloads are from Indian users, which accounts for a total of 466.8 million unique installs. This number makes India the biggest member of the TikTok community now.
It nearly tripled the download numbers of Chinese users - the second biggest contributor to the success of the application with 173.2 million, accounts for 11.5 percent. Unsurprisingly, the US scored the third spot with 123.8 million downloads, and the rest comes from users all over the world.
So, it's safe to say that TikTok is soaring in popularity in India at the moment, to the point that Facebook's CEO Mark Zuckerberg had to approved that Facebook and Instagram are behind it now.
Will the rise of TikTok in India continue?
Until now, TikTok has only seen its graphs of download counts going up, and this trend was even more rapid recently in India. To be more specific, the downloads count of the Chinese video-sharing app has increased by 614 million this year, which is 6 percent more than it has achieved at the same time last year, and very likely to surpass 2018's counts either.
The rise is even sharper in India, which records 277.6 downloads right now - accounts for nearly half of global fresh installs. In total, it has secured the third spot in the list of most-downloaded non-gaming applications in India, only loosing to Whatsapp and Messenger. Facebook and Instagram are nowhere near TikTok now.
So, it's safe to say that TikTok has scored a huge success in India now, and it's only starting considering it has just overcome the hinder of the government. And with such huge potentials, ByteDance will certainly pay a lot of attention to this market, and other competitors should start worrying now.
Among all of the social media now, Facebook and Instagram are the ones to suffer from this rise the most. Facebook has been around for a while and doesn't have many things new to attract new users recently. Especially, with the introduction of Instagram, Facebook has lost its stand of the most favorite social media to the hands of its brothers, and with another contestant on the trampoline, it will be a real challenge for the social media giant.
On the other hand, after a burst back on its launch days, Instagram is seeing some decline recently. Its connection with Facebook is a small factor that caused this situation, but the biggest reason for its drop-off is its incapability of improving itself. The least influenced one here might be Twitter, as it's still living with users from the older generation, while TikTok breathes the lives of the 'boomer' generation.
What do you think about the future scenes of the social media competition in India?