Another 40 gaming companies have joined the World Health Organization (WHO) #PlayApartTogether coronavirus awareness campaign. What's more, the campaign has garnered more than 4.7 billion impressions of consumer media worldwide.

#PlayApartTogether coronavirus kim kardashian
Kim Kardashian is helping to promote this, which is cool I guess

Organized by the gaming industry on behalf of WHO, the promotional campaign encourages healthy physical distancing by bringing special, exclusive events, activities, rewards and inspiration to some of the world's most popular games.

#PlayApartTogether: Play games to stop coronavirus

Since last week, this campaign marks a major dominant moment for games, which have become even more popular as people are isolated in their homes without the opportunity to participate in physical entertainment.

#PlayApartTogether coronavirus campaign
You can help stop a pandemic by simply staying at home and playing video games

And it's also a change for the WHO, which last year called "gaming disorder" a disease that can be treated clinically. That move was greeted with dismay by game companies, but sparked a huge discussion about addiction.

Last week, 18 game companies announced that they had joined the campaign. They included Activision Blizzard, Kabam, Snap Games, Amazon Appstore, Maysalward, Twitch, Big Fish Games, Playtika, Unity, Dirtybit, Pocket Gems, Wooga, Glu Mobile, Riot Games, YouTube Gaming, Jam City, SciPlay and Zynga.

And the next 40 game companies and other organizations include Big Blue Bubble, Bohemia Interactive, Box VR, CCP Games, Drone Racing League, Ezone, East Side Games, FunPlus Games, GamexGames, Gismart, Google Play, HyperX ANZ, ISFE, Koei Tecmo, Mattel, Maximum Games UK, MobilityWare, Modus Games, N3twork, Nexon America, Next Games, Oculus, OnePlus, Playnet, Raid Studios, SCS Software, Sayollo, Sega, Wawa Games, Weird Game, Microsoft (Windows App Store), Women in Games, Total Mayhem Games, TownCrier, Twitch Prime, RGG Studio, Top Eleven, and the Entertainment Software Association.

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