Clash Of Clans Passed 500 Millions Downloads On The Play Store

Five years after initial release, Clash of Clan has officially reached 500 million downloads on Play Store.

The Origin

Clash Of Clans started as a free mobile strategy video game developed and published by Supercell. The game was initially released in 2012 for iOS and one year later for Android. The game settings take place in a fantasy world where the player acts as chief of a village. The game's target is to expand and wage war with other villages through PvP system to get golds and resources.

A new milestone "500 million downloads"

Clash Of Clans first hit Play Store in 2013 and quickly became the top-ranked mobile game on Android. The game's success which generates huge profits and positive reviews has led to a number of copycat mobile games over the years. Although the game is no longer in the dominant position on iOS and Android, its' players base is still growing. This year on November 5th, Clash of Clans finally passed its milestone of 500 million downloads.

Secrets behind the success of the game

Although Clash of Clans is basically a free game. Users can download and play it for free. However, the game makes money through in-app purchase system. A freemium cash-making system a lot of mobile games using nowadays. Rumors have it that Supercell was making 5 million bucks a day when Clash of Clan was at its peak. A clear pattern of heavy users paying the most money was proved.

Supercell has a huge players base, playing the game daily. Most of the players start it because of the curiosity to see why everyone is playing this game but later get addicted to this game and even use real money on it. On the surface, it looks like Clash of Clans does not run well with a decrease in players. However, the average value of in-app purchases has increased when committed players pay more money.

They can spend money on in-app purchases for buying in-game items or upgrading or speeding up the process for building structures within their base. Particularly, many users on Reddit admit to paying tens or hundreds of dollars, and one person even dropped close to $5,000! All in all, although the trend of addicted players paying money for flashy upgrades isn’t new, the amount of money generated is overwhelming.