Chinese tech giant Tencent has recently launched a test version for a new mobile game based on HBO’s massively successful TV show Game of Thrones. This is likely an effort to stir up a pipeline affected by the government’s 9-month freeze on new video games.
According to a statement made by Tencent Games its official WeChat account last Wednesday, this new title, Game of Thrones: Winter is Coming, is developed by Chinese game studio Yoozoo.
Way back in 2014, Tencent made a deal to gain the rights to exclusively stream Game of Thrones online in China. This medieval fantasy series is one of the biggest, if not the biggest, hits of HBO. It has roughly 30 million fans just in the US alone and up to this point has had 960 million views on Tencent's video platform.
The upcoming game is said to be a simulation that will “inherit the realist style” of the TV show. Players will have the chance to take on the role of several notable characters such as Tyrion Lannister or Jon Snow to conquer Westeros. There will be chances to visit many iconic locations like King’s Landing and Castle Black in the process. Furthermore, Game of Thrones: Winter is Coming also features some of the most memorable moments in the show like the Red Wedding.
In March 2018, the Chinese government issued a freeze on new video games in an attempt to combat gaming addiction in the country, which severely affected Tencent Games. The company has reportedly lost 20% of its market value since then. This new game might be its effort to recover from this.
Winter is Coming is not the first mobile game to draw inspirations from HBO’s hit show. Several titles currently available on the market such as Reigns or Game of Thrones: Conquest have done the same, and they have all been well-received. This is not surprising since the rich lore and vibrant world of Game of Thrones make for a great game setting. However, details about Winter is Coming is scant at this point, so it remains to be seen if it can live up to expectation.
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