To compete with TikTok, Vigo, and the likes, US-based tech firm Loop Now Technologies has recently released a new app named Firework to the Indian market. The app utilizes Reveal, a patent-pending technology, to allow its users to film short clips on their mobile devices both vertically and horizontal in one shot. Videos taken with Firework can be as long as 30 seconds. The app is currently available for both Android and iOS.

REVEAL The Future of Video with Firework App

According to Loop Now, many notable figures such as American actress Olivia Jordan, singer Frankie Grande, Facebook star Marlon Webb, or YouTube comedian Dang Matt Smith, are already on board with its new app. In India, Firework’s content will also come from popular content creators like Refinery29, ALTBalaji, and several others.

Alt Balaji Web Series
In India, Firework will be working with some of the biggest names in the entertainment industry within the country, including ALTBalaji, Refinery29, and others

In a statement, Firework Chief Revenue Officer Cory Grenier mentioned that the app has already attracted over 3 million registered users across Android and iOS and expressed his hope that this number will “substantially increase” now that it is available in India. This is entirely feasible as the country has seen more than 1 billion app downloads in the past, and statistics show that Indians spend over two and a half hours every day on apps.

Indian Smartphone Users Mobile Data 2020
India is one of the fastest-growing smartphone markets in the world

“India has the fastest growing smartphone market in the world and it is exciting to be part of this revolution which has impacted everyone,” Loop Now Technologies CEO Vincent Yang said.

In the past several months, TikTok has received a lot of criticisms from the Indian government for “promoting vulgarity and degrading traditional culture,” which even led to the app getting banned briefly in the country. As a result, the arrival of Firework might offer an alternative. If monitored well, it certainly has the potential to be the next big thing in the country in the future.