Flipkart's linking up with Battlegrounds Mobile India (BGMI) ahead of the Big Billion Days sale, launching a wild challenge that pushes gamers to legally switch their real name to their in-game username for a shot at sweet prizes in this mobile battle royale gaming scene.

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This crazy challenge couldn't possibly be real

The Name2Claim push, dreamed up by DDB Mudra, shines a light on those offbeat usernames that capture the heart of BGMI culture. It debuted with a video pieced together from nothing but in-game shots, diving into the everyday thrills of the BGMI world.

Anyone keen to play along can file a name change request at www.name2claim.in, after which Flipkart steps in to run a classified ad announcing the switch.

Pratik Shetty, Vice President, Marketing and Growth, Flipkart, put it this way: “Gaming is one of the fastest-growing passions in India, and BGMI has built a community that thrives on creativity and fun. With Name2Claim, we wanted to celebrate that culture in a way only Flipkart can by turning something as quirky as a gamer tag into a real, official identity. It’s a light-hearted challenge that shows how far gamers will go for what they love, and a reminder that during Big Billion Days, yahan sach-much kuch bhi ho sakta hai.”

Gagandeep Bindra and Rahul Arcot, Group Creative Directors at DDB Mudra Group, weighed in: “BGMI fans are one of the most fun-loving and creative communities out there. It shows in how they engage on social and in the gamer names they choose. One more great thing about them? They love a good challenge. With Name2Claim, we gave them the most unexpected dare. Change their real name to their gamer tag and win the ultimate gaming wishlist from Flipkart. Crazy? Absolutely. Possible? Only for a true BGMI fan.”