With Halloween drawing near, Oren Peli, the creator of the horror movie series Paranomal Activity, is releasing an Augmented Reality (AR) mobile game called Night Terrors: Bloody Mary.

Night Terrors: Bloody Mary

Visual reality (VR), since its debut, has interested game developers. This technology seemingly transports the user into a completely new world, which offers countless game-making possibilities. However, some game developers, especially those of the horror genre, are not too keen on this approach. No matter how realistic an alternative world is, the users can easily remind themselves that it is fake. These developers instead prefer Augmented Reality (AR). Games using this technology integrate its audio and visual content with the player’s real, physical world. For horror games, this means the player essential becomes the protagonist of a horror movie.

Night Terrors: Bloody Mary Teaser

That is exactly what Night Terrors: Bloody Mary strives to achieve. This game turns your phone into a window through which you can see ghosts, monsters, and cursed beings in your real world. Not only that, the lights and audio of your phone are also utilized to bring an immersive experience. You can even receive text messages from mysterious sources.

Unlike other popular AR games such as Pokémon GO, Night Terrors: Bloody Mary takes it to the next level. Instead of digital characters, the game developers actually filmed real actors wearing makeups to make it as realistic as possible.

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The game draws inspiration from the popular folk legend Bloody Mary. According to this legend, if a group of people repeatedly chant the name “Bloody Mary” around a mirror in a room dimly-lit with candles, she will appear in the mirror. There are multiple variations of Bloody Mary’s appearance. Some say she looks like a corpse, some say a witch or a ghost. Many people believe the name “Bloody Mary” originally came from Queen Mary Tudor, daughter of King Henry VIII, whose tyranny net her the name.