Tencent has released a big advertisement for its popular mobile battle royale game PUBG Mobile on Times Square.

The ad, displayed on the side of the NASDAQ Stock Exchange Building, shows the name PUBG Mobile in the middle of a strange black shape on a yellow background. Under it is the text “October 2018”.

PUBG BAPE

The official Twitter page of PUBG Mobile also posted a video of the ad. The tweet encourages fans to take selfies with the ad and share them on their Twitter. By doing this, they get the chance to win an epic loot in the game.Capture

With the game reaching 20 million active daily players just a couple of weeks ago, there are reasons to expect some big news in the near future.

While little else is revealed about this, some fans have had speculations. They believe the black shape in the middle of the ad is a reference to the BAPE clothing brand logo. BAPE, or A Bathing Ape, is a clothing brand founded by Japanese fashion designer and DJ Nigo in 1993. Its products include clothing for men, women and children, and various accessories as well. This brand has already had a history of collaborating with popular entertainment products such as Hello Kitty, Marvel, and SpongeBob SquarePants.

Image result for bape logo

Since the ad says “October 2018”, more news will probably be coming in the next few weeks. However, it might not have anything to do with gameplay. The beta update 0.8.5. of PUBG Mobile is already available on App Store and Google Play. From what we can see, the main focus of this update is on bugfixing, as the game’s performance has reported dropped with the release of patch 0.8.0. There are new features in terms of gameplay, but nothing we could call huge or game-changing. No release date has been specified for the next update either, although an October update is not impossible.