We all know Felix ‘PewDiePie’ Kjellberg (common, who doesn’t) and the famous battle for subscribers between this legendary Youtuber and T-Series. Yes it is true that since the battle of Pewdiepie and T-Series broke out, Pewdiepie always stays ahead of T-Series, but there have been statistics pointing out that the famous Youtuber might not hold the upper hand position for long.
At the time of writing this article, Pewdiepie is ahead of T-Series about more than 14k subscribers. This number used to be a lot higher than it is now. So how has T-Series closed the gap?
First, we need to take a look at the history of T-Series first to fully understand the answer to this question. Founded in the 1980s, T-Series was first a cassette tape company. This organization has grown into one of the biggest music companies in the 1990s, and they started their works on Youtube in 2010.
But not until 2019 did the name T-series truly begin to go huge. In 2016, the Indian telecommunication corporation Reliance Industries has established the 4G network all over India. This technology infrastructure has created a pathway for million Indian citizens to affordable internet access.
Alongside with the inexpensive 4G service, inexpensive smartphones were introduced a lot in recent years. All of these factors result in the increase of Indian citizens online. As they go online, they will look for the music they enjoy. And T-Series provides a lot of these.
Now, T-Series is the host of some big name in Indian showbiz, namely the music video of Indian singer Guru Randhawa’s song “Lahore”. This music video has more than 690 million views (at the moment this article is being written)
According to the reports of Bain & Company, an international management consulting firm, in November 2018 only 34 percent of the Indian population go online regularly. This statistics is 89 percent in The US. And we have to mention that the population of India is more than 1.35 billion people, while the population of the US is more than 300 million only. These statistics clearly say that it’s only a matter of time before T-Series completely dominates Pewdiepie in this battle for subscribers.