NODWIN Gaming Esports World Cup Foundation partnership marks a significant expansion for competitive gaming in South Asia. On July 4, 2025, NODWIN Gaming announced its official partnership with the Esports World Cup Foundation (EWCF) to manage media rights sales across South Asia. This collaboration includes India, Bangladesh, Nepal, and other surrounding territories.
Strategic Partnership Expands Regional Reach
NODWIN Gaming will act as strategic support for the EWCF in the region. The company will handle media rights sales and distribution strategies for the EWC across South Asia. Furthermore, the partnership aims to bring the Esports World Cup to a broader audience of fans in one of the fastest-growing esports markets globally.
Additionally, NODWIN Gaming will serve as the EWCF's marketing partner for the Indian market. This role involves conceptualizing and executing local campaigns and initiatives that support the Foundation's mission of elevating esports and gaming culture worldwide.
Esports World Cup Sets Global Benchmarks
The EWCF operates as the nonprofit organization behind the Esports World Cup (EWC), the world's largest multi-title esports competition. The 2024 inaugural edition featured impressive statistics with 1,500 elite players and 200 clubs from over 100 countries. Moreover, participants competed across 21 titles for a record-breaking $60 million prize pool.
The tournament achieved remarkable viewership numbers with 500 million online viewers and 2.6 million in-person attendees. Consequently, the EWC set a new benchmark for esports competitions worldwide.
NODWIN Gaming's Proven Media Rights Legacy
NODWIN Gaming Esports World Cup Foundation collaboration leverages NODWIN's proven legacy in managing media rights for world-class esports content distribution. The company has successfully brought competitive gaming to mainstream audiences through multiple broadcast platforms, including television and OTT services.
Flagship Properties Demonstrate Expertise
NODWIN Gaming's marquee IP, the Battlegrounds Mobile India Masters Series (BGMS), currently represents the only Indian esports tournament airing on national television. The tournament has broadcast on Star Sports for three consecutive years, demonstrating sustained audience engagement.
The company has also delivered top-tier productions and media rights solutions for several prominent properties. These include the eISL in collaboration with Football Sports Development Limited (FSDL), the VALORANT Challengers South Asia with Riot Games, and the Mountain Dew Arena with ESL India. Additionally, NODWIN has managed the Kingfisher India Premiership among other notable events.
Leadership Vision for Regional Growth
Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, emphasized the partnership's significance. He described the Esports World Cup as "a landmark moment for global esports." Furthermore, Rathee expressed pride in partnering with the EWCF to bring that experience to South Asia.
Building Bridges Between Communities
Rathee explained that this partnership extends beyond broadcasting a tournament. Instead, it focuses on building bridges between South Asia's passionate gaming communities and the global stage that the EWCF represents. Whether in India, Bangladesh, Nepal, or beyond, the goal is making world-class esports content more accessible than ever.
The partnership aims to grow the tournament's reach while supporting the larger ecosystem and community it helps foster. This approach aligns with NODWIN Gaming Esports World Cup Foundation objectives for sustainable regional development.
Foundation's Mission for Global Impact
The EWCF dedicates itself to supporting the long-term growth and financial sustainability of the global esports and gaming sectors. The foundation's mission advocates for the entire ecosystem, including players, fans, and businesses. Additionally, the organization reinvests any proceeds back into initiatives that fuel industry development.
Regional Expertise Drives Success
Mike McCabe, COO of the Esports World Cup Foundation, highlighted the partnership's strategic importance. He stated that their mission involves creating lasting impact for the global esports industry by setting new competitive benchmarks and forging partnerships that understand regional nuances.
McCabe emphasized that South Asia represents an incredibly dynamic and fast-growing gaming market. NODWIN Gaming brings unparalleled knowledge, reach, and local trust to this ecosystem. By partnering with NODWIN, the EWCF ensures that the Esports World Cup reaches more fans while reinforcing their commitment to making esports more accessible, inclusive, and sustainable.
Strategic Benefits for Global Expansion
Through this association, the NODWIN Gaming Esports World Cup Foundation partnership strengthens EWCF's global presence. The collaboration leverages NODWIN Gaming's deep-rooted experience in youth engagement, esports content, and regional distribution across emerging economies.
Emerging Market Focus
The partnership specifically targets emerging economies where esports growth potential remains substantial. NODWIN Gaming's established presence in these markets provides the EWCF with valuable insights into local preferences and consumption patterns. This knowledge enables more effective content distribution and audience engagement strategies.
Future Outlook for South Asian Esports
The NODWIN Gaming Esports World Cup Foundation partnership positions South Asia as a key region for global esports expansion. With NODWIN's proven track record in media rights management and the EWCF's commitment to inclusive growth, the collaboration promises to elevate competitive gaming accessibility across the region.
This strategic alliance demonstrates how regional expertise combined with global vision can create sustainable pathways for esports development in emerging markets. The partnership establishes a foundation for continued growth in South Asia's dynamic gaming ecosystem.
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