Free Fire: How Was Free Fire Created And How Did The Game Become So Popular? Garena Reveals 6 Secrets About The Game!

The Battle Royale game from Garena, Free Fire, has become one of the most popular games in the world and was the most downloaded mobile game in the world in 2019. This is a higher number of downloads than its main competitor, PUBG Mobile.

Despite its popularity, there are still some interesting facts on the origin of Free Fire and its development that are still unknown. TechTudo talked exclusively to Garena and unveiled 6 secrets about the game that you may not know about. Keep reading to find out what the facts and secrets are:

Before Free Fire was Created

Garena was founded in 2009, but it was only in 2014 that the company set up its own studio to start developing gaming titles. This 5-year interval, however, was important for the company to understand the market demands.

"When we set up our own studio and started game development, we were able to take advantage of a lot of information about the habits and preferences of the players," revealed the company.

That's why Garena has always focused on mobile games, which have been gaining popularity in recent years. "We saw how the increasing penetration of smartphones was transforming how and when our players wanted to play," Garena commented.

Free Fire was Designed Exclusively for Weaker Hardware

Free Fire is a game popular for being able to run on even the most basic phones. And Garena explains that all of this was carefully planned. "We started creating Free Fire because we saw that players wanted a highly immersive and enjoyable Battle Royale game, designed specifically for mobile phones."

"This presented a significant challenge: how could we include a premium Battle Royale experience in a format compatible with mobile devices that everyone could enjoy?", detailed the company.

"We knew that if it consumed a lot of memory, used a lot of data or processing power, many people would not play it." The strategy that targeted accessibility clearly worked. As you may have heard, the game recently reached a new record for active users: 80 million players at the same time.

What is the Free Fire Graphics Engine?

Free Fire was developed with the Unity graphics engine, a gaming creation platform from Unity Technologies. According to Garena, the reason for choosing the engine was because the "team had the right level of experience and resources with the engine".

Other popular games also used the platform, such as Hollow Knight and Cuphead, for example. Like Free Fire, these games are lightweight, popular, and highly accessible.

Where is Free Fire Most Popular in the World?

According to the Free Fire developer, Latin America is the region of the world where Battle Royale is most popular, but it is also becoming very popular in Asian countries. Several markets like India and the Middle East have also started to play the game more recently.

Free Fire Currently Has More Than 300 Developers

Garena revealed that it has more than 300 developers on its team. The company said that they have headquarters in the regions of the world where the game is most popular and that the professionals are "passionate players who know what the local public wants".

The goal of the strategy is to adapt the game to local tastes and preferences. "We are still hiring and are always on the lookout for game fans."

How Garena Introduces Crossover Characters

Free Fire introduced the famous Brazilian DJ Alok in 2019 as a character. The partnership also produced a song that became the theme of the Free Fire World Championship of the same year, the Free Fire World Series. But it wasn't just here that the game had a crossover with celebrities.

In Indonesia, for example, the game had a partnership with Joe Taslim, a martial artist and star actor. The game received the playable character named Jota, inspired by Joe himself. "To promote this, we also worked with one of Indonesia's most popular directors to create a short film with Joe showing his famous martial arts skills," revealed Garena.

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