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The Free Fire game creator, Garena, has joined hands with famous Brazilian star DJ Alok to allocate INR 6 crore to support organizations in innovation, education, and development in India in the next three years. The sum is estimated to be around $806k.
Garena announced,
“At Garena, our mission is to better lives through technology, and we are passionate about making a positive contribution to our communities. Everyone involved in this initiative is focused on creating a meaningful and long-lasting impact for young people in India, particularly those in underserved communities. We are honored to partner with the Alok Institute to support these programs.”
Garena and DJ Alok’s huge plan for India
Along with the massive event of the year, Free Fire 4th Anniversary, Garena and DJ Alok have deployed the proceeds through their long content partnership and collaborated with 3 charitable organizations to show their support towards the educational initiatives.
These initiatives also protect against child labor, provide education for underprivileged children, and strengthen the innovative young change-makers’ work across regions in India.
- Alongside Kailash Satyarthi Children Foundation, Garena and Alok Institute will help better villages in Madhya Pradesh and contribute to promoting educational opportunities for 4,000 children.
- With Lokaa Foundation, they will back up the development of Mokkalachenu’s village into a sustainable location. They will improve local infrastructure, education, as well as environmental protection.
- Together with Ashoka International, Garena and Alok Institute will prop up the work of India-based organizations and fund the projects developed by 5 young, innovative Ashoka Fellows.
DJ Alok on India and Garena
Alok is famous as a DJ and streamer among the Indian fan community. Also, his in-game character has just the same popularity and is usually deemed as one of the best Free Fire characters.
He said,
"India has a special place in my heart and in my career, and I want to express my gratitude by giving back to the community. The mission of the Alok Institute mission is to promote transformational changes, and improve the lives of thousands of people, and each of the organisations we are working with embody that ethos by focusing on programs that deliver tangible outcomes. My life, my work, and the Institute’s presence are global, but my focus as a philanthropist is very local and based on delivering concrete outcomes."
For the unknown, Alok was selected as the 5th best DJ in the world. As of late, the Brazilian star has garnered over three billion streams on Spotify.
Meanwhile, his Youtube channel owns over 70 crore views and 50 lakhs of subscribers. DJ Alok’s Instagram account has 2.4 crore fans and his Facebook follower number is 75 lakh.
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