Garena Free Fire is a game built on a vibrant community and great attention in catering to the cultural differences as well as localization. This strategy of the popular BR mobile game has proven fruitful as it attracted millions of players worldwide with events deeply rooted in local heritage. Free Fire is tempting to do it once again in India by releasing a whole new music video in its marketing campaign for the upcoming “Beach Party”. The event is scheduled for June 14. 

free fire beach party just shake it
Just Shake It stays true to the spirit of summer
free fire beach party captain bubble
Captain Bubble is a new skin released in the Beach Party event
free fire beach party falco
Meet the real-life version of Falco

The music video is titled “Just Shake It”, featuring a lively vibrant summer party at the beach. It tells a story of love on a mix of both English and Hindi lyrics. But it won’t be a Free Fire commercial without the game itself being incorporated toward the end of the MV. 

free fire beach party skins duo
The Cutie Bubble & Captain Bubble duo
free fire beach party 14/6
Tune in on June 14 for the Beach Party event

Free Fire’s Beach Party event will begin on June 14, offering players various rewards after finishing the challenges. The reward list includes cosmetics and other items that can be acquired upon logging in during the time of the event. Don’t miss out on Beach Party for a chance of getting the Falco pet - the first-ever flying pet in Free Fire, and a pineapple grenade skin. Two new skins - Cutie Bubble and Captain Bubble - can also be acquired via redeeming 1,000 points each (earn points by completing missions). The party ends on June 21. 

This isn’t the first time Garena uses music videos to promote the content of the following events. Before the release of the virtual K-pop star Kapella, the company also released her music video called “Pink Killer”.