NVIDIA has reportedly halted new production of the GeForce RTX 5090 and is redirecting all future supplies of its flagship GB202 GPU to professional RTX Pro graphics cards. The claim, which surfaced on October 10, 2026, comes from hardware leakers and an alleged factory notice, though the company has not issued any official confirmation.
Leaker Claims and Factory Notice
Prominent leaker MEGAsizeGPU stated that all future GB202 supplies are now reserved exclusively for RTX Pro cards. A separate report citing leaker hongxing2020 referenced a factory notification that NVIDIA will no longer manufacture any RTX 5090 models, including the China specific D variants. According to the same notice, the highest end GeForce card going forward would be a new RTX 5080 with 24 GB of memory, while the existing 16 GB RTX 5080 version is set to be discontinued.
These reports have been picked up by multiple hardware outlets, but they remain unverified by NVIDIA itself. Existing inventory of the RTX 5090 can still be sold by board partners and retailers until stocks run out.
Why the Shift Makes Economic Sense
The RTX 5090 launched in January 2025 at a $1,999 MSRP with 32 GB of GDDR7. Street prices have since climbed sharply, with many listings now ranging from roughly $5,000 to over $9,000. By comparison, professional RTX Pro models based on the same GB202 die carry substantially higher margins. Cards such as the RTX PRO 6000 with 96 GB of memory, the RTX PRO 5500 with 84 GB, and various RTX PRO 5000 configurations sell for several times the price of a consumer GeForce card.
Tight supplies of GDDR7 and broader DRAM constraints tied to AI demand further favor allocating the large GB202 die to the more profitable professional and AI focused products rather than the consumer flagship.
Impact on the Consumer Market
If the reports hold, fresh restocks of the RTX 5090 are expected to dry up, which could push already elevated secondary market prices even higher. Gamers seeking top tier performance may instead look to the rumored 24 GB RTX 5080 as the new highest end GeForce option, though it would use a smaller GPU and would not match the RTX 5090 in raw capability. For now, the situation remains a rumor, and buyers should treat current high prices and limited availability with caution until NVIDIA provides clarity.
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