One common misconception is that casinos design the exciting games they offer. Unbeknownst to many, software providers are the unsung heroes behind the online games we love, but they work behind the scenes. The developers are independent of the casinos and both create and curate the games.
Although they are assumed to be covert, software developers, like their outspoken counterparts, are in business. They seek profits where there are promising opportunities and cast nets where the future is bright. Currently, Latin America is an excellent location for iGaming investments, and casino software providers are already taking advantage of this fantastic opportunity. These software companies are flocking to the region to create exciting content for the local players and to close deals with South American casinos. Among the most well-known software providers in Latin America are:
Microgaming
Microgaming is an iGaming industry pioneer. The company created the first online video slot machine in 1996. The company has carved out a niche for itself by creating cutting-edge games and winning nearly every industry award available. As expected, the veteran company has developed a strong presence in the lucrative LatAm market. The Isle of Man-based company was among the first to enter the region's gaming market.
The leading content aggregator has gained several customers since its expansion into the region. The company is still looking to increase its market share in Latin America by expanding into newly regulated jurisdictions. Lara Croft: Temples and TombsTM, Game of ThronesTM, Playboy FortunesTM, and Mega MoolahTM are among its most popular titles.
Playtech
Playtech, like Microgaming, is a gaming powerhouse. By amassing a large portfolio of games over the years, the iGaming behemoth has accomplished more than most other world-class software providers. The company is the owner of some of the most prolific software, including "The Age of the Gods," the longest slot series of all time.
Playtech dominates the LatAm region thanks to an innovative strategy that allows it to concentrate on securing localized structured agreements. In March, the company reported exceeding its medium-term corporate revenue target of €100 million.
Greater success in the Latin American region is a goal for the company. It is currently attempting to replicate its European capabilities in Latin America by building a live casino facility in Peru. Its best-selling video games include The Justice LeagueTM, The Dark KnightTM, Big Bad WolfTM, Man of SteelTM, and Kingdom's RiseTM.
Evolution Gaming
Evolution Gaming, also known simply as Evolution, has a well-deserved reputation for live casino software. The company has created Live Dealer solutions for some of the world's most famous casinos, allowing it to win some of the industry's most prestigious awards.
The company has several customers in Latin America to whom it provides software development services. In Argentina's newly regulated Buenos Aires Province online gaming market, the company recently launched a Live Casino games portfolio. Live dealer Blackjack, Roulette, Baccarat, and Three Card Poker are among the company's most successful products.
NetEnt
Since its inception, NetEnt has earned a reputation for being innovative and consistent in producing high-quality products in a timely manner. The Swedish firm's excellent production talent enables it to develop an average of five games per month. Unlike most other one-sided companies, NetEnt has managed to diversify its portfolio by including live casino gaming. Given its ability to meet the needs of over 95 percent of all online casinos worldwide, the company's workforce is enormous.
NetEnt entered and expanded its presence in the Latin American market through agreements with multiple gaming operators. The leading digital casino solutions provider is constantly signing customer agreements with gaming operators, allowing it to expand its reach in the region's regulated online casino markets. Among its top performers are Mega FortuneTM, Planet of the ApesTM, Gonzo's QuestTM, JumanjiTM, and StarburstTM.
Play’n Go
Play'n Go is a pioneer in the industry. Since its inception in the 1990s, the company has established a strong presence in the gaming software industry. Being in business for nearly two decades benefits its ability to innovate. It has also aided in the development of popular software such as Book of Dead, Rise of the Dead, and Viking Runecraft, among others. In Latin America, the company took a variety of approaches, taking into account the region's distinct characteristics. As more jurisdictions embrace gaming, the software provider is gaining more ground in the region.
Final Thoughts
The Latin American market is rapidly expanding for all types of businesses, creating opportunities for well-established companies to thrive. The aforementioned iGaming firms have established good reputations over time, giving them a distinct advantage. However, as the market grows, we can expect more similar firms to jump on board.
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