Gaming is one of those industries that has experienced some of the most dynamic growth in the online world since the emergence and expansion of the internet. Leaders in this industry are pioneers when it comes to integrating new technologies.
When we talk about technological development and the popularity of gaming, live casino games are often mentioned. The first such sites appeared as early as 1994, and since then this sector has been in constant development and expansion, precisely because it incorporates new technological possibilities into its services.
For example, they were among the first to offer access to these games via mobile phones by developing HTML5 technology. Thanks to fast and stable internet connections worldwide, their live casino games through live streaming provide players with an extremely realistic experience.
Strategic changes in the gaming world
Today, there are over 5,000 casino sites worldwide, but the competition in this field is extremely strong. This means that almost every week or month, some of these sites cease to operate, while new service providers appear.
Among these sites is a wide offer of options in online casino BIH (Bosnia and Herzegovina), meaning that local players can also choose among various games. However, due to fierce competition, strategic changes are underway in this market.
The same trends shaping online casinos influence the broader gaming industry, which shares many of the same technologies and audience trends. Attention should definitely be paid to the business alliance between Sony and Bandai Namco.
Focus on anime and manga content
The news about the strategic business alliance between Sony and Bandai Namco was announced on July 24, revealing that Sony acquired a 2.5% ownership stake in Bandai Namco. The partners immediately stated that at the core of the partnership are anime and manga contents.
In the gaming market, Sony is synonymous with PlayStation and is also present in the music, film, and anime industries. On the other hand, Bandai Namco is one of the most popular Japanese game development studios. Their best-known titles include Tekken, Dark Souls, Elden Ring, and Pac-Man, and their name is linked to anime game adaptations such as Dragon Ball and One Piece.
According to the official statement, by acquiring the minority 2.5% stake, Sony does not seek control but cooperation. This means that the two companies will likely work together on future projects – including games, anime content, series, VR, and merchandising. Based on the statements, the companies intend to jointly shape the future of the gaming and animation industry.
The pair will focus on expanding the fan base of intellectual properties such as manga and anime and strengthen their engagement in anime content. The anime game market is expected to grow quickly. Sony and Bandai Namco combining their strengths will create new experiences for fans.
Sony will be involved in creating new content owned by Bandai Namco, and we can expect more spin-offs of manga and anime games.
Conquering new markets
The cooperation between the two companies will enable Bandai Namco’s games to appear in new media, which means we might see, for example, an Elden Ring anime or a Tekken movie series. Given that Sony has its own global streaming platforms and distribution network, this will allow the gaming world to reach a wider audience than ever.
Long-time gamers may benefit – for example, PlayStation users may get early access to some new games along with exclusive bonuses.
Since competition in the Japanese video game market is increasing, this step also means strengthening Sony’s position in its home country. This is a considered, long-term strategy; Sony has previously acquired a stake in FromSoftware and formed strategic partnerships with Capcom and Square Enix studios.
Sony and Bandai Namco will hope the deal is not just a financial investment, but a creative alliance ready to build an entire universe of new games.