A study from marketing agency Diggity Marketing revealed that Facebook is the tech company that is considered to have made the biggest societal impact so far, among 9 other familiar tech companies that most of us are used to.

Top 10 Tech Companies Biggest Impact Society

The digital marketing agency Diggity Marketing asked a total of 6,375 people what they think of the massive tech companies regarding their impact on society, for better or worse, since the beginning of this century.

These were the factors that were assessed in the study:

  • Communication
  • Data security
  • Sustainability
  • Knowledge sharing
  • Charitable giving
  • Overall contribution to society

And based on these factors, the study told us which 10 tech companies have made the biggest contribution to society in the 21st Century, which are:

  1. Facebook
  2. Google
  3. P*rnHub
  4. Microsoft
  5. Apple
  6. Amazon
  7. Twitter
  8. Netflix
  9. TikTok
  10. Tinder

Top 10 Tech Companies Biggest Impact Society

The authors had this to say about the results:

"These tech companies have become an integral part of everyday life for millions of people around the globe. However, when asked if big tech is having a positive or negative impact on our society, the responses were split; 28% of respondents believe companies like Google and Facebook are improving society for the better, while 31% believe they are having a negative impact. The majority of participants (41%) said they were still undecided."

Other findings from the study which could be illuminating include:

The Most Used Tech Services

  • 91% use Google more than once a day
  • 86% use Facebook more than once a day
  • 76% use Instagram more than once a day
  • 70% use TikTok more than once a day
  • 67% use Netflix more than once a day

Top 10 Tech Companies Biggest Impact Society

The authors explained how tech companies impacted our lives, both positively and negatively:

"The internet has made modern life more convenient than ever, but with this convenience comes the risk of an over-reliance on certain services."

"Almost half of the respondents (49%) said that they wish they didn’t rely on Amazon so much, while two-fifths (41%) said they would like to delete their Facebook account but have become too dependent on it for staying in touch with friends and family."

Top 10 Tech Companies Biggest Impact Society

"When asked if big tech is having a positive or negative impact on our society, the responses were split; 28% of respondents believe companies like Google and Facebook are improving society for the better, while 31% believe they are having a negative impact. The majority of participants (41%) said they were still undecided."

The Most Untrustworthy Tech Companies

  • 32% - Facebook
  • 16% - Amazon
  • 13% - TikTok
  • 12% - Google

Tech Companies With Biggest Effort Towards Sustainability

  • 23% - Microsoft
  • 19% - Google
  • 18% - Apple

Matt Diggity, the founder of Diggity Marketing, elaborated further:

"We are now in the second decade of the twenty-first century and technology is advancing faster than ever. Services and products that may have been seen as gimmicky or unnecessary at the start of the millennium are now integral parts of everyday life for billions of people across the world."

"Measuring a company’s impact on society meant we had an opportunity to look at perceived good and bad aspects. and it’s telling that despite negative press around some of the top 10 these are still seen to be the companies that have done more than others to change the way we live our lives."

Top 10 Tech Companies Biggest Impact Society

"Our study just goes to show that whatever side you sit on when it comes to companies like Facebook, Google, and P*rnHub, their impact on society cannot be denied.”

Top Five Tech Companies by US East Coast Respondents:

  1. Facebook
  2. Google
  3. Microsoft
  4. P*rnhub
  5. Twitter

Top Five Tech Companies by US West Coast Respondents:

  1. Facebook
  2. P*rnhub
  3. Google
  4. Apple
  5. Microsoft

Top Five Tech Companies by UK Respondents:

  1. Google
  2. Facebook
  3. Amazon
  4. Microsoft
  5. P*rnhub

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