Chinese smartphone brand OnePlus is now exporting made-in-India products to the western markets. The company's co-founder Carl Pei said that OnePlus would consider the idea of placing a manufacturing hub in India, given the high quality and competitive cost.
Reportedly, Pei shared that 2019 has been one of the best years so far for OnePlus in India. The company has also begun exporting OnePlus 7 Pro (made-in-India) to various western markets. It is also thinking about entering the service market and thus we might see more services and features announced in the future. "We are looking at a lot of areas," Pei said.
This new development doesn't really come as a surprise considering that OnePlus has acquired a sizeable premium consumer base in India and there are still lots of markets that it can tap in. Since its entrance into the Indian market back in 2014, the company has been growing at an incredible speed. OnePlus's smartphone has been the go-to product for many customers and has been challenging many bigger smartphone makers such as Apple and Samsung in the country.
According to data from the IDC, the smartphone market in India has witnessed its highest-ever 2nd quarter shipment this year with 36.9 million. Talking about growth, the $400-600 segment had had the 2nd-highest rate of growth of 16.3% YoY in the Q2 of 2019. OnePlus has been leading this segment with its 63.6% share, while Apple and Samsung only have 20% and 22% share respectively.
Recently, OnePLus has announced the commitment for an investment of INR 1000 Cr in the next three years in the country on its R&D. It established an R&D facility in Hyderabad just last year, which is in charge of making Indian-targetted software features for the OxygenOS Android UI. The company also aims to have 25 brand stores in India by next year.
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