Among many professional eSports players, the number of those who can perform as content creators frequently posting videos and stream gameplay on YouTube or Twitch is not that big as many professionals still count on participating in tournaments to make a living.
However, almost all of those events have been canceled due to the global COVID-19 pandemic, which consequently decreased the revenue of many professional players. Popular competitions had to reduce the total value of their prizes, resulting in the revenue loss of a considerable number of professionals. To adapt to this change, turning into content creators might be the most-picked solution for lots of them.
A number of eSports professionals can earn as much as hundreds or even millions of dollars per year out there, not to mention that the opportunities for them to follow content-creator orientation is considerably high. Most well-known content creators can gain their own lucrative personal brand and even the organizations can also benefit from that. In particular, those organizations can also build up their names with the help of excellent content creators.
As a matter of fact, most games have a considerably successful competitive scene. In the meantime, content creators have quite similar success. Since a few months ago, netizens have witnessed the comeback of numerous famous streamers, most of whom still attract a high volume of support from their fans.
According to the latest statistics from Twitch Tracker, the average number of YouTube live channels in 2020 has increased from 50.000 to 84.000. Another record also tracked is the number of people watching videos on Twitch at any time of the day has reached 2 million - the biggest quantity recorded in this platform’s history.
The most recent video of Esports Talk also claimed that the profit gained by eSports professionals who only participate in tournaments was undoubtedly less than that of the content creators. A lot of organizations even attempted to recruit those who were both amazing content creators and professionals as a method to establish their reputation.
A video showing how Fortnite succeeded in building their brand with the help of the content creators’ great impact on social media can be a telling example. Therefore, aiming at a brighter future of avenues, an Esports organization can entirely start to invest in their potential content creators more than the conventional professionals.
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