A groundbreaking collaboration has emerged in India's esports broadcasting landscape. NODWIN Gaming, South Asia's leading esports and gaming company, announced that Sony LIV has acquired media rights for the Esports World Cup 2025. This NODWIN Gaming Sony LIV partnership significantly amplifies the tournament's reach across India.
The agreement covers Hindi and English language streaming rights for select matches. Consequently, millions of Indian fans will access premium esports content in languages they understand and prefer.
Comprehensive Streaming Coverage Begins
Sony LIV will stream select matches from the Esports World Cup exclusively in India. The coverage strategy brings world-class esports action directly to Indian audiences. Furthermore, the broadcast schedule accommodates diverse gaming preferences and viewing habits.
Coverage commenced with Chess in Hindi on July 24, 2025. Additionally, Hindi livestreams of EWC matches started July 25, featuring India's BGMI team Aryan x TMG Gaming. Tekken 8 competition begins on August 13, expanding the tournament's gaming portfolio.
The Hindi-language broadcast remains available exclusively on the Sony LIV app and official website. Therefore, viewers can access content through their preferred digital platforms seamlessly.
Enhanced Content Beyond Live Matches
The NODWIN Gaming Sony LIV partnership extends beyond traditional match broadcasting. Sony LIV will also stream weekly shows, behind-the-scenes features, and player interactions. This content spotlights EWC athletes and teams specifically.
Moreover, programming targets both core and casual esports audiences effectively. The diverse content strategy ensures comprehensive tournament coverage for all viewer preferences.
Strategic Regional Distribution Partnership
This collaboration follows NODWIN Gaming's recent partnership with the Esports World Cup Foundation (EWCF). NODWIN Gaming now manages media rights and regional distribution across South Asia. Consequently, the company strengthens its position as the region's premier esports distributor.
The partnership structure enables localized content delivery and fan engagement. Therefore, South Asian audiences receive culturally relevant esports experiences tailored to their preferences.
Leadership Vision for Fan Accessibility
Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, expressed enthusiasm about the partnership's potential. He emphasized bringing the Esports World Cup to passionate fans across South Asia as the primary goal.
The collaboration combines Sony LIV's incredible reach with NODWIN's focus on localized experiences. Additionally, both Hindi and premium English content create personal, immersive viewing experiences. Therefore, the partnership delivers truly regional esports content to Indian audiences.
Record-Breaking Tournament Returns to Riyadh
The Esports World Cup 2025, organized by the Esports World Cup Foundation, returns to Riyadh, Saudi Arabia. The summer tournament features the world's top esports clubs and players across multiple gaming formats.
The tournament boasts a record-breaking global prize pool of $70.45 million, equivalent to over INR 600 crore. Furthermore, an ever-expanding international audience demonstrates competitive gaming's worldwide growth. Consequently, the tournament continues raising standards for global esports competitions.
South Asian Market Expansion Strategy
The addition of Sony LIV as exclusive Hindi broadcast partner represents strategic market expansion. Meanwhile, NODWIN Gaming serves as the strategic regional media and marketing partner. Together, these partnerships position the EWC for unprecedented South Asian growth.
This approach aligns with making esports more inclusive, accessible, and locally relevant. Therefore, regional audiences receive content that resonates with their cultural preferences and language needs.
India's Historic Tournament Representation
Momentum builds across India as the country prepares for its first-ever Esports World Cup representation. This historic participation showcases India's growing esports capabilities on the global stage.
BGMI Championship Success
AxTMG recently claimed the BMPS 2025 championship title. This victory earned their place to represent India at the Esports World Cup. Consequently, Indian fans will support homegrown talent competing against international powerhouses.
Chess Grandmaster Participation
Grandmaster Arjun Erigaisi made history as the first Indian to qualify for the Esports World Cup 2025. He will compete under the banner of global esports powerhouse Gen.G Esports. Therefore, India gains representation at the highest competitive levels.
Additional Grandmasters join the Indian contingent representing Team S8UL. R Praggnanandhaa holds India Rank 1 and World Rank 4 positions. Furthermore, Aravindh Chithambaram maintains India Rank 4 and World Rank 11 standings.
Vidit Gujrathi contributes with India Rank 6 and World Rank 26 credentials. Meanwhile, Nihal Sarin adds depth with India Rank 8 and World Rank 40 positions. Rising prodigy Aarav Dengla completes the formidable lineup.
This represents India's most formidable chess lineup ever on the global esports stage. Consequently, expectations run high for strong Indian performance across multiple chess competitions.
National Pride and Unity Through Esports
Top-tier Indian talent competing across multiple titles creates unique opportunities. The Esports World Cup 2025 showcases India's growing presence in global esports effectively. Additionally, tournaments unite audiences around shared national dreams and aspirations.
The NODWIN Gaming Sony LIV partnership ensures comprehensive coverage of Indian participants. Therefore, fans can follow their favorite players and teams throughout the tournament journey.
Future of Esports Broadcasting in India
This strategic partnership signals the evolution of esports broadcasting in India. Major streaming platforms recognize esports content's growing value and audience appeal. Furthermore, localized content delivery becomes increasingly important for audience engagement.
The collaboration between NODWIN Gaming and Sony LIV establishes new standards for regional esports distribution. Consequently, future tournaments may adopt similar partnership models for maximum audience reach and engagement.
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