The brand will showcase cricket gaming experiences at the two-day pop culture event, featuring mobile, console, and VR cricket games along with gaming influencer appearances.
Mumbai, April 10, 2025 - Royal Challenge Packaged Drinking Water (RCPDW) has announced its participation in Mumbai Comic Con 2025, where it will introduce a dedicated cricket gaming zone. The event is scheduled for April 12-13 at the Jio World Convention Centre in Mumbai.
The brand's initiative involves creating a Cricket Gaming Zone within the NODWIN Gaming Arena at Comic Con. Attendees will have access to multiple cricket gaming platforms, including World Cricket Championship 3 on mobile devices, Cricket 24 on PlayStation 5, and a virtual reality cricket experience.
According to Varun Koorichh, Vice President - Marketing & Portfolio Head at Diageo India, "Comic Con brings together pop culture, creativity, and community. Gaming and esports have become central to youth identity and culture in India. Our presence through Royal Challenge Packaged Drinking Water extends our commitment to sports into the digital gaming arena."
The gaming zone will also feature appearances by gaming influencers who will participate in meet-and-greet sessions and exhibition matches with fans.
This marks RCPDW's first association with Comic Con India as the brand expands into the esports sector. The Mumbai Comic Con event features various attractions including comics, cosplay, gaming, collectibles, and fan experiences.
Akshat Rathee, Co-founder and MD of NODWIN Gaming, stated, "Comic Con India has always been where all corners of pop culture come together. This year, we're enhancing the gaming experience with Royal Challenge Packaged Drinking Water as they make their debut in Mumbai."
The FICCI EY Media and Entertainment Industry Report 2025 indicates that esports and casual gaming grew to INR 53 billion in 2024, with projections to reach INR 63 billion in 2025 and INR 83 billion in 2026.
Through this initiative, Royal Challenge Packaged Drinking Water aims to establish itself within India's growing gaming ecosystem while creating engagement with gaming and esports enthusiasts.
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