Genshin Impact was released last September, allowing players on PC, PS4, Xbox One, and mobile devices to embark on the adventure of the massive, detailed world of Teyvat. Following the free-to-play model with in-game microtransactions, the open-world RPG sensation from Chinese studio miHoYo has managed to raise $100 million USD (Rs 74 Crores) in just two weeks.
But that's not even the end of it. According to data released by Sensor Tower, it has been revealed that the game has reached a figure close to $250 million USD (Rs 185 Crores) in its first month on mobile devices for both Android and iOS. This figure didn't even account for the game's revenue on PC and consoles.
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Genshin Impact and Its Successful Launch
"Global blockbuster Genshin Impact from miHoYo has amassed $245 million in player spending during its first month, making it one of the biggest mobile game launches ever," says Sensor Tower team, based on Sensor Tower Store Intelligence estimates.
Per this information, they point out that Genshin Impact accumulated in its first week 60 million dollars "and it hasn’t slowed down since, averaging a similar amount each week over the past 30 days. "Not just a highly successful launch," they continue, "Genshin Impact was the biggest revenue generator globally on the App Store and Google Play since its release."
Which means, the miHoYo game stood above long-time giants such as Tencent's Honor of Kings, Tencent's PUBG Mobile, Niantic's Pokémon GO, and Mixi's Monster Strike.
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Biggest Revenue Generator on Both App Store and Google Play
Industry analyst Daniel Ahmad of Niko Partners also did not hesitate to point out that Genshin Impact has become undoubtedly the most successful launch for an original IP from a Chinese developer. In addition, he revealed that the game was downloaded more than 23 million times on iOS and Android in the first week alone.
At Sensor Tower, they also analyze how Genshin Impact's revenue is distributed geographically: China is the single largest market for the game, having generated more than 82 million dollars (33.5%) of total revenues up to the first month. But the majority of the revenue has come from overseas, where the game has raised about 163 million dollars (66.5%).
Among overseas markets, Japan is in second place with about 59 million dollars (24%), while the United States completes the top 3 with about 45 million dollars raised (18.3%).
Beware of the Game's Micropayments
Beyond the colorful and attractive gaming experience that Genshin Impact offers us, the voices that warn about the microtransactions and gambling mechanics used by the title have not taken long to emerge. The Washington Post did not hesitate when the paper openly compared Genshin Impact to gambling.
In the article, the case of streamer Pat Boivin is mentioned, who after spending around $140 (Rs 10,400) from his own pocket and from donations made by his viewers, received "a lot of characters he didn’t want, duplicates of ones he already had, and more than a hundred weapons that will end up being recycled for materials and trash."
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