Genshin Impact, The Most Beautiful Free Mobile Game Right Now, Had The Biggest Launch For A Chinese Game (Which Is Not Banned In India)

Genshin Impact has already been available since last September on several platforms such as mobile, PC, and PS4, with a release on the Nintendo Switch later. On mobile, it is one of the most beautiful games to date which is free-to-play.

With more revenue than TikTok and more views than Fortnite on Twitch on launch day, miHoYo's free game marks the largest international launch in the history of Chinese video games, says an industry expert. And despite being from a Chinese developer, the game can be downloaded on Play Store and AppStore.

Hours after its launch, the game had more than 110,000 viewers on Twitch. Analysts say that the success of Genshin Impact is beyond that of China after miHoYo launched the game in mutiple platforms and around the world.

According to Qimai Data, the game is already the second app in the Apple Store in terms of profits, only behind the Douyin app, the Chinese version of TikTok. On September 30, it already amassed more than $1.84 million in profits on iOS, according to Qimai estimates.

Serkan Todo, CEO of the video game consultancy Kantan Games Inc., said that Genshin Impact is the most important global launch in history for a Chinese video game. "I don’t think any Chinese-made game has ever had that many pre-registrations outside its home market. So just by the scale of people interested early on, Genshin Impact is a big title already."

The game had many interested parties before the official launch; outside of China, it saw about 5.3 million pre-registrations on the official website. In China, this number was 16 million across the three platforms.

According to miHoYo co-founder Liu Wei, the game had a development and marketing cost of more than 100 million dollars. In comparison, Hollywood movies like the recent Mulan required about 200 million.

"Genshin Impact is surely ambitious, and I believe if it takes off in the first several days and weeks, the developer might have a super hit on their hands in the long run," said Toto. On the internet, there have also been positive reactions to the game's content and environment, and for not abusing the players with a pay-to-win model.

Genshin Impact has been compared to Zelda: Breath of the Wild, which has even drawn accusations of copying when Genshin was first introduced. The game would still be released on next-gen consoles while the Nintendo Switch version is still in development.

The game was praised and promoted by Shuhei Yoshida, ex-President of Worldwide Studios for Sony Interactive Entertainment, and there were deals for Sony and Nintendo to launch the game on their current consoles.

Although the launch in China had some problems as it was removed from the Huawei and Xiaomi app stores in protest of the 50% rates imposed by both companies; something similar to the dispute between Apple and Epic Games.

"They have taken advantage of promotion and advertising in Japan," says Sho Sato, CEO of LUDiMUS consulting. "Besides, the continuous Covid-19 outbreak has also had a positive impact because gamers globally have been spending more time playing massive multiplayer online role-playing games like Genshin Impact."

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