BC.GAME Makes iGaming History with Leicester City $40 Million Deal

On July 5th, 2024, Leicester City entered a $40 million partnership deal with BC.GAME, making the crypto casino its Official Principal Partner. This is a historical moment for Leicester City fans worldwide, as BC.GAME’s branding will now appear on club jerseys. Starting from the 2024/25 football season, the branding will appear on Leicester City’s adult replica shirts and the Men’s First Team shirts.

BC.GAME also uses this opportunity to introduce $BC, the native currency for its platform. $BC won’t be just a utility token, it’ll also be used for making decisions regarding the governance of the online casino. As the native currency of the platform, $BC will come with a variety of features and incentives that’ll bring value to its community.

Making History with a Partnership Deal

The BC.GAME and Leicester City partnership deal is an epoch-making moment, lasting for two years. As part of the deal, BC.GAME’s branding will appear on the front of Leicester City jerseys from August 2024 to May 2026. Doing this will boost the online gaming platform’s visibility on a global scale.

Leicester City is currently teaming up with fans as it just won the 2016 Premier League and the 2021 FA Cup. So, partnering with this football club will grant BC.GAME access to renowned sports companies locally and internationally.

On the side of Leicester City, collaborating with this iGaming platform will provide it with new opportunities to engage its fans. It’ll also bridge the gap between a crypto casino and a football club, bringing two communities together.

$BC: Taking iGaming to the Next Level

BC.GAME has been committed to improving the gambling experience on its platform, and it created $BC for this purpose. $BC will be at the heart of the BC.GAME ecosystem, powering in-game purchases and providing access to VIP features.

The use of $BC will also help to strengthen the sense of belonging to the BC.GAME community. It’ll also provide the community with a more rewarding betting experience. Using this digital coin will also provide seamless transactions to users of this online casino and provide them with unique perks.

Since 2019, BC.GAME has always been a well-known supporter of the Bitcoin Lightning Network, showing its commitment to the development of the cryptocurrency industry. Proof of this support is visible in its ranking on 1ml.com, where the BC.GAME node is ranked number 16.

The recent partnership with Leicester City will also display more proof of its commitment to advancing the cryptocurrency space. Instead of using a regular ‘B’ on the logo that’ll be on club jerseys, this online casino is using ‘₿’.

Reliable Token Growth Strategies

As $BC is making its debut, BC.GAME is also preparing numerous marketing strategies that’ll boost its popularity and visibility. This crypto casino has already made plans to implement liquidity mining and community airdrops, with more plans to come.

Liquidity mining will keep the value of $BC stable during this early phase, while the airdrops will build active community participation. These airdrops will also be released as rewards to early supporters of the native token.

Other marketing strategies that’ll be employed include collaborating with influencers, targeted ads, and partnering with other platforms. These efforts are all geared toward increasing the adoption and visibility of this native token while guaranteeing its success in the market.

Trusted tokenomics will also support $BC’s marketing strategies, ensuring a vibrant market for the token and more value for users.

About BС.GAME

BC.GAME started its path in online gaming in 2017, offering casino games, an online sportsbook, and cryptocurrency exchange. It was the model crypto casino, as it also provides the currency that’ll be used for gambling on its site.

This iGaming platform is known for its bonuses, support for 90+ cryptocurrencies, and vibrant online gaming community. BC.GAME is licensed by the Curacao Gaming Board, making it a safe gambling hub.

The games that players will find on this site include the typical slots and table games, along with cryptocurrency-exclusive titles. Sports betting on this platform is also comprehensive and features numerous popular sports and live betting opportunities.