S8UL Esports has secured iQOO as the official title sponsor for their Esports World Cup 2025 journey. Furthermore, this partnership represents one of the most significant brand commitments in Indian esports history. The collaboration builds on iQOO's existing relationship with S8UL's BGMI division, Team iQOO SOUL.
Comprehensive Sponsorship Integration
As title sponsor, iQOO will feature prominently across multiple touchpoints. Additionally, the brand will appear on team jerseys, on-ground activations, and city events throughout the tournament. Moreover, iQOO's presence will extend to digital content during the Esports World Cup period.
The partnership includes several fan-focused activities. Specifically, S8UL will host weekly EWC watch parties for supporters. Meanwhile, the S8UL Gaming House will transform into a dedicated fan hub during the tournament. Consequently, fans will have unprecedented access to the team's journey.
Leadership Support and Vision
Animesh Agarwal, Co-founder and CEO of S8UL, emphasized the partnership's significance. He stated that their journey with iQOO began two years ago with their BGMI roster. Subsequently, the relationship has grown alongside their ambitions. The Esports World Cup 2025 partnership represents a significant step forward for both organizations.
Nipun Marya, CEO of iQOO, highlighted the brand's commitment to Indian esports. He noted that esports in India is evolving rapidly. Therefore, iQOO is proud to strengthen their association with S8UL as they represent India internationally.
S8UL's Tournament Qualification
S8UL has officially qualified for grand finals in multiple titles at EWC 2025. Notably, they secured spots in Apex Legends and EAFC 25 competitions. This achievement makes S8UL the first Indian esports organization to represent the country at this major tournament.
The organization's chess stars, Nihal Sarin and Aravindh Chithambaram, will compete in the Last Chance Qualifier. This qualifying event runs from July 24 to 26. Similarly, EAFC player Aaron Rivera (Happy) will compete for one of four remaining spots in the FC Pro 25 Play-Ins.
Tournament Overview and Impact
The Esports World Cup 2025 takes place from July 8 to August 24 in Riyadh, Saudi Arabia. Impressively, the tournament features a record-breaking $70 million prize pool (approximately INR 598 crore). The competition hosts the world's best talent across console, PC, and mobile gaming titles.
The partnership represents a powerful synergy between two performance-driven entities. Both iQOO and S8UL are driven by excellence and fueled by ambition. Additionally, both organizations are rooted in India, reinforcing iQOO's commitment to supporting Indian esports globally.
S8UL's participation across different gaming titles demonstrates the organization's depth and diversity. Consequently, this broad representation underscores their ambitious approach to competitive gaming. This collaboration highlights the growing maturity of India's esports ecosystem. Furthermore, it demonstrates how major brands are recognizing the potential of Indian gaming talent.
As S8UL continues their global journey, the iQOO partnership provides crucial support for their international ambitions. Together, they carry the hopes of an entire nation as they compete on the world's biggest esports stage.